Skip to content

Legal

Terms of Service

Effective date: 23 May 2026

1. Parties & Acceptance

These Terms of Service ("Terms") are entered into between Campaign Intelligence Ltd, a company registered in England and Wales (Company No. 17230666, registered office: 26 Niagara Avenue, London W5 4UD, United Kingdom) ("Vibemetri", "Platform", "we"), and any individual or legal entity that registers for or uses the Platform ("User", "you").

Registering for or using the Platform constitutes acceptance of these Terms. If you do not accept them, you must not use the Platform.

2. Definitions

  • Brand: a user that opens campaigns on the Platform to promote products or services.
  • Creator (Influencer): a user that participates in campaigns with their social media account.
  • Campaign: a collaboration project created by a Brand and executed by one or more Creators, with a defined brief and budget.
  • Brief: the written description of campaign scope, content requirements, and approval criteria.
  • Content: any video, image, text, or other material produced by the Creator within the scope of a Campaign.
  • Report: the AI-assisted performance report produced at the end of a Campaign.

3. Scope of the Service

The Platform provides the following services:

  • A Brand-Creator matchmaking marketplace.
  • Campaign briefs, content approval workflows, and messaging.
  • Collection of content metrics via social media APIs.
  • AI-assisted campaign performance reports and industry benchmarks.

The Platform does not provide legal, tax, or investment advice. The Platform is not a party to the underlying commercial relationship between Brand and Creator; it acts as an intermediary. The Platform does not intermediate the campaign-fee payment between Brand and Creator; payment, invoicing, and tax obligations are settled directly between the parties, off-platform.

4. Account & Eligibility

  • Users must be 18 or older.
  • Users registering as a Brand represent that they are authorised to bind the legal entity they sign up for.
  • Creators must register on their own behalf with their real identity; accounts opened on behalf of others are not permitted.
  • The User is responsible for the confidentiality of credentials and for all activity on the account.
  • False, incomplete, or misleading information may lead to suspension or termination.

5. Brand Terms

  • Briefs must be lawful, non-discriminatory, and have clear measurable objectives.
  • Compliance with advertising regulations — including Türkiye's Advertising Board (Reklam Kurulu) and the Self-Regulatory Council (RÖK) — is the Brand's responsibility.
  • Payment of the campaign fee to the Creator is handled directly between the parties, off-platform; payment method, timing, and invoicing are governed by their own agreement.
  • Information on a Creator's profile is informational; Brands are expected to perform their own due diligence.

6. Creator Terms

  • Declared follower counts, engagement rates, and demographic data must be accurate; demonstrable purchase of fake followers or engagement leads to account termination.
  • Per the "Guide on Commercial Advertising and Unfair Commercial Practices Made by Social Media Influencers" (Türkiye Advertisement Board principle decision dated 04.05.2021, No. 2021/2), sponsored content must be clearly disclosed using one of the approved Turkish labels: #reklam, #sponsor, #sponsorlu, #işbirliği, #ortaklık, or the "@advertiser ile iş birliği" format. The label must be visible without a "See more" expansion (in Stories within the visible viewport; in Reels/Feed on the first line of the caption). Compliance is the Creator's responsibility.
  • Creators may not produce content outside the brief, nor remove content before the campaign ends (minimum 12-month uptime unless the brief specifies otherwise).
  • Creators warrant that linked social media accounts belong to them and that they comply with the third-party platform's terms.
  • Tax obligations are the Creator's responsibility; the Platform does not provide tax advisory services or act as a tax intermediary.

7. Prohibited Conduct

The following conduct is prohibited:

  • Producing or sharing unlawful, discriminatory, harassing, obscene, child-exploitative, or hate-speech content.
  • Creating fake accounts, impersonating others, or using automated bots / scrapers.
  • Probing Platform infrastructure, uploading malware, or searching for vulnerabilities (outside an authorised pen-test).
  • Using content that infringes third-party IP rights.
  • Producing content that violates copyright, trademark, publicity, or personality rights.

Where prohibited conduct is detected, the offending content is removed, the account is suspended or terminated, and where appropriate, the conduct is reported to authorities.

8. Pricing & Payments

  • Brands purchase access to the Platform via subscription plans and/or one-time Credit Packs. Current pricing is published at Pricing.
  • The Platform does not intermediate the campaign fee between Brand and Creator; payment, invoicing, terms, and bank details are agreed directly between the parties and settled off-platform. The Platform makes no warranty as to whether such payments will be made, made on time, or refunded, and bears no liability for non-payment or delays.
  • The Platform does not charge a commission on the campaign budget.
  • Unless stated otherwise, all amounts are exclusive of VAT and other taxes.
  • Tax mechanics for Brands established in Türkiye: Turkish VAT is not shown on the Platform's invoice; the Brand accounts for 20% VAT under reverse charge by filing the No. 2 VAT return pursuant to Law No. 3065 and related General Communiqués, and offsets it as input VAT in the same period.
  • Withholding tax and gross-up: Under the UK–Türkiye Double Taxation Agreement (1986), any withholding tax due on subscription payments made by the Brand shall be borne by the Brand. The invoice amount shall be grossed up so that the net amount received by the Platform after withholding equals the invoiced amount. The Platform shall provide an HMRC "Certificate of UK Tax Residence" upon request.
  • Subscription refunds are issued only if (a) the Platform was not used during the relevant subscription period or (b) a Platform error has occurred.

9. Intellectual Property

  • The Platform retains all rights in its logo, brand, software, report layout, and methodology.
  • Copyright in Content produced by a Creator remains with the Creator unless agreed otherwise; the Brand receives a licence within the scope and term specified in the brief.
  • Materials supplied by the Brand (logos, product imagery, etc.) remain the Brand's property; the Platform and Creator receive only a limited licence to execute the campaign.
  • Rights in campaign Reports belong to the Platform; the Brand may use the Report for unlimited internal use and may disclose it externally only within ordinary commercial communication.

10. Third-Party Platform Terms

The Platform integrates with the official APIs of third-party social media platforms such as TikTok, Instagram, YouTube, and Facebook. The terms of service, developer policies, and community guidelines of those platforms are separately binding on you. A breach of a third-party platform's terms is also a breach of these Terms.

11. Limitation of Liability

To the maximum extent permitted by law, the Platform does not warrant that the service is uninterrupted, error-free, or fully secure. The Platform is not liable for indirect, incidental, special, or consequential damages, nor for lost profits, lost goodwill, or lost data. Our total liability is capped at the amount you paid us in the 12 months preceding the event giving rise to the claim.

These limitations do not affect mandatory consumer rights and do not exclude liability for death or personal injury caused by negligence or intent.

12. Suspension & Termination

  • Users may close their account at any time via Settings → Account → Delete my account or by email.
  • The Platform may suspend or terminate an account in case of breach of these Terms, suspected fraud, third-party platform enforcement, or legal obligation.
  • Account closure triggers the data deletion procedure described in the Privacy Policy. Outstanding financial obligations (e.g. unpaid subscription invoices) survive closure.

13. Governing Law & Jurisdiction

For users based in Türkiye, these Terms are governed by Turkish law, and the Istanbul (Çağlayan) Courts and Enforcement Offices have jurisdiction. The competent consumer courts and arbitration boards remain available to users who qualify as consumers.

For users based outside Türkiye, these Terms are governed by the laws of England and Wales, with the non-exclusive jurisdiction of the courts of England and Wales.

14. Changes to the Terms

We may amend these Terms from time to time. We will give at least 14 days' notice of material changes by email or in-product banner. Users who do not accept the changes may close their account before the effective date.

15. Miscellaneous

  • Assignment: the User may not assign its rights without the Platform's written consent. The Platform may assign its rights as part of a group reorganisation.
  • Severability: if any provision is held unenforceable, the remaining provisions remain in effect.
  • Force majeure: we are not liable for delays caused by events beyond our reasonable control.
  • Notices: notices are sent to the email address registered to the account.

16. Contact