Per-comment sentiment
Every comment is read one by one. Not just positive / neutral / negative — sub-classified as criticism, praise, question, purchase intent and more.
For brands
See the real numbers before you spend a lira on influencers.
Measure ROI from comment-level sentiment and industry benchmarks — not screenshots.
Comparison
How we differ from a generic marketplace.
| Feature | Vibemetri | Generic marketplace |
|---|---|---|
| Per-comment AI sentiment | Every campaign | Surface-level engagement metrics |
| TR-calibrated indicative norms | Category + TR calibration | Global averages |
| Purchase-intent inference | Comment-level intent score | Not available |
What we measure
The layers we see in a campaign.
An analysis pipeline that runs automatically after every publish. Consolidated into a single campaign report — no scattered dashboards.
Purchase intent
Signals like 'where's the link', 'just ordered', 'do you have a size chart' are detected and turned into an intent score.
Theme clustering
Topics raised in the comments are grouped (fabric quality, shipping time, perceived value). Positive and friction themes surface immediately.
Objective-based performance score
Scoring weights vary by campaign objective (awareness, sales, reputation). The same content can be great for awareness but middling for sales.
TR-calibrated indicative norms
Sentiment and themes are compared against TR-calibrated, publicly-sourced indicative industry norms by category and market. Engagement and reach references are computed by follower segment (nano → mega). Not a global average.
Action-plan recommendations
The report doesn't stop at 'what happened'; it suggests 'what should change next campaign'. Concrete list of messages to repeat and themes to address.
Supporting tools
So the analysis flows smoothly.
Creator discovery and content approval — the infrastructure layer that lets you stay focused on the analysis.
Creator discovery
Türkiye-focused profile database; filter by category, location, engagement quality and prior campaign scores.
Content approval flow
The creator submits content; you review it against the brief. Approved content triggers the report pipeline automatically.
Sample report
Want to see a sample report?
On a demo call we'll walk you through a sample campaign report and the full set of analysis layers, live in the platform.
Demo
See the platform live in 30 minutes.
Fill out the form — we'll be in touch within one business day.