Brand side
Where the budget went and what came back — unclear.
No way to tell if the comments and audience are genuine.
All that's left is a screenshot, not proof.
Influencer campaign analytics
We measure the real story behind every campaign.
From comments to purchase intent, theme clusters to industry benchmarks — one report that shows what your campaign actually did.
87/ 100 score
Overall performance
Comment sentiment splithundreds of comments
Positive 68%
Neutral 22%
Negative 10%
#kalite#kargo#fiyat#beden
The problem
Both sides are nagged by the same thing: uncertainty.
The campaign ends, everyone sees an outcome, but no one quite knows what happened.
Creator side
I can't prove my content actually worked.
I don't know what to base my rate on.
Brand DMs are scattered — I don't look professional.
Approach
We build the analysis on three axes.
We read every campaign on three core axes; these feed the 15+ layers of the report below.
01
Sentiment + purchase intent
Every comment is read one by one and sub-classified — criticism / praise / question / order intent — not just positive vs negative. Signals like 'where's the link' or 'just ordered' become an intent score.
02
Topic analysis + industry benchmark
Themes in the comments are grouped (fabric quality, shipping time, perceived value), then compared against TR-calibrated indicative industry norms by category and market.
03
Performance score + action plan
Objective scoring with weights that vary by campaign goal (awareness / sales / reputation). The report also suggests what should change for the next campaign.
The report
Every layer of a campaign — in one report.
An analysis pipeline that runs automatically after publishing merges 15+ layers into a single campaign report — data that drives decisions, not a screenshot.
Sentiment & purchase intent
Every comment, one by one; criticism / praise / question / order-intent sub-classes.
Topic analysis
Fabric quality, shipping, price perception — the topics that surface, grouped.
Comment audit & authenticity
Raw / unique / duplicate split + spam/duplicate rate (genuine comment %).
Objective-based score
Separate weighting for awareness / sales / reputation goals.
Campaign & audience fit
Age, region and gender overlap; target-audience match score.
Conversion funnel & attribution
Blockers on the path to purchase + conversion-tracking visibility.
ROI projection
Estimated return from reach, engagement and intent signals.
Competitive benchmark
TR-calibrated, category-level indicative industry norms.
Brand context risk & perception
Boycott / crisis-language detection + positive/negative brand associations.
How it works
A campaign in four steps.
1. Write the brief
Set the goal, message, deliverables and budget. Start from a template if you like.
2. Match a creator
Filter on Discover, review profiles and send your offer — or open the campaign up for applications.
3. Approve the content
The creator delivers the content. You review it against the brief and approve; the report pipeline kicks in.
4. Get the AI report
Post-publish comments are analysed automatically and reported alongside the industry benchmark.
app.vibemetri.com
For creators · Free
Prove your genuine engagement, land better deals
Analysis isn't only for brands — creators can prove their own quality too.
Brands are tired of fake followers and inflated engagement. A Vibemetri profile surfaces signals about how genuine your audience and engagement are — so you negotiate with data, not guesswork.
Trust upfront — A brand opening your profile sees the quality in the first second.
Stronger negotiation — Verified quality = the rate you deserve.
One link, everywhere — Bio, media kit, DM — always up to date.
Pricing
Transparent, tiered, no surprises.
Monthly subscription for brands. Creator accounts are free.
Discover
₺0
Free to try the platform
Start for free- 3 deep campaign reports / month
- 3 quick reports / month
- Unlimited surface-level profile views
- +5 bonus reports per referral
Starter
£39 /mo
For SMBs and solo marketers running 1-3 campaigns/month
Start- 10 deep campaign reports / month
- 10 quick reports / month
- 2 seats
- Full influencer search
Pro
Most popular £129 /mo
For mid-market brands running 3-8 campaigns/month
Start- 40 deep campaign reports / month
- 25 quick reports / month
- 5 seats
- Ad disclosure/labeling check (TR)
Why Vibemetri
Where the generic marketplace can't see
Finding influencers is easy. The real difference is what you learn after the campaign.
Feature
Generic marketplace
vibemetri
Influencer discovery & listing
Comment-level sentiment analysis
Purchase-intent detection
Benchmark calibrated to Turkish
Topic analysis & content audit
Objective-based performance score & recommendation
Data & transparency
What we access when you connect an account
Connecting a social account is always optional and powered by each platform's official API. We request only the read-only scopes needed to build your analytics — and nothing more.
Where the data comes from
When you link an account, we use the official APIs — YouTube Data API and YouTube Analytics API, and Instagram Graph API — to read your public profile, your own posts and videos, their performance metrics, and the public comments on campaign posts. We never receive your password, private messages, or payment details.
How we use it
We use this data solely to generate your campaign reports and creator analytics — sentiment, audience insight, and scoring. We do not sell your data, we do not use it for advertising, and we do not share it beyond the brand running your campaign. Data fetched from Google APIs is handled in line with the Google API Services User Data Policy, including its Limited Use requirements.
You stay in control
You can disconnect any linked account or delete your data at any time. See our data deletion instructions and full privacy policy for details.
Vibemetri Blog
Latest from the blog
Regulation Türkiye's new ad regulation (1 August 2026): a guide for brands and creators
The amendment to the Commercial Advertising and Unfair Commercial Practices Regulation takes effect on 1 August 2026. Labeling standard, scope, and what you see in a Vibemetri report.
8 min read 29 July 2026
Measurement How do you measure the real impact of your influencer campaign?
Likes and follower counts stay on the surface. What actually tells you whether a campaign worked is the real feeling inside the comments.
8 min read 2 July 2026
Strategy Why the strongest brands of 2025 are measured by recommendation, not advertising
According to YouGov's 2025 ranking, the clearest measure of a brand's strength is whether its customers recommend it to others. So how do you measure that signal in your own campaign?
8 min read 25 July 2026
FAQ
Frequently asked.
What exactly does Vibemetri do?
A platform that analyzes influencer campaigns end to end. After publishing it reads comments one by one and merges sentiment, purchase intent, themes, sector benchmark and an objective performance score into a single campaign report. Discovery and the content-approval flow are the infrastructure that feeds this analysis.
Which platforms do you support?
Instagram and YouTube. Data is pulled only via the platforms' official APIs, within the permissions you grant.
How reliable is the AI analysis?
Every comment is read and classified one by one; the scoring formula, sentiment categories and benchmark source are shown openly inside the report — no black-box score.
Can I see crisis or boycott risk?
Yes. We collect crisis and boycott language and negative brand associations in a dedicated risk panel, so you can tell at a glance whether the campaign carries a brand-safety warning.
Are creator accounts really free?
Yes. Opening and using an account is free for creators across every segment. Platform revenue comes only from brand subscriptions.
As a creator, do brands see all of my data?
No. Your account quality score isn't shared unless you choose to publish it — a toggle on your profile keeps it entirely in your control. A brand only sees a percentage demographic match against its own target audience; your audience's raw demographic data is not shared.
Do you handle the influencer payment?
No. Payment runs directly between the brand and the influencer. The platform handles discovery, invitations, content delivery and the campaign report.
Get started
Which one is you?
I'm a brand
I want to run my influencer campaigns the data-driven way.
Request demoI'm a creator
I want professional brand offers, campaign analytics and a VibePass for my bio.
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