For brands · Instagram and YouTube

Your campaign ended. You have likes and a view count. Is that enough?

Paste the link to the published content your creator posted. The questions the report answers:

How much of the praise is about your product — and how much is about the creator?
How many of the people who opened it actually watched, and where did they rewind?
How many said they sent it to someone or saved it?

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Your first report is free. No card required.

Target met

Read from 184 comments

Comment sentiment splithundreds of comments

Positive 68%

Neutral 22%

Negative 10%

#kalite#kargo#fiyat#beden

Campaign report · sample

One real report, as it renders

These are crops from an actual campaign report. The brand and creator names are hidden, and the budget and average order value are sample figures; every other number is real.

The decision layer of a campaign report: outcome type, views, followers, likes, comments, engagement rate and cost cells. — 01 — The decision
The report says what happened in one sentence: the humour landed, the product stayed in the background. Under it sit 1,915,239 views, 240 comments and the engagement rate. Cost rows appear only when a budget is entered; actual sales could not be measured, because the video carried no trackable link — the report leaves that cell empty rather than estimating it.
Tap to enlarge ↗

Creator signals and connected-account data: unanswered questions, ad disclosure, reach, saves, shares and the age, gender and region breakdown. — 02 — The creator
A separate axis from how the campaign did: 14 of 14 questions went unanswered, and the ad disclosure falls short of the rule in force since 1 August 2026. The reach, saves, shares and audience breakdown below exist only because the creator connected their account.
Tap to enlarge ↗

Sentiment distribution, the conversation-focus bar, and selected positive, neutral and negative comments. — 03 — The conversation
The audience is 91% positive — yet of 230 viewer comments, 45 talk only about the creator and 4 mention the product. Without those two numbers side by side, "the campaign went well" is only half the story; the report prints the uncomfortable half too.
Tap to enlarge ↗

How it works

Two clicks on the brand side

The report starts with public data and deepens once the creator connects their account.

Paste the link to published content

Read what the audience said and see how far it travelled. Comments individually: sentiment, purchase intent, theme clusters, sarcasm and irony included.

Invite the creator to connect their account

Reach, saves, shares and audience demographics are added — along with link taps on Instagram stories. This is the step that completes the answers to the questions above.

What the audience said

We read comments individually

4 sentiments, 7 categories, 5 purchase stages — and who the praise was aimed at.

Who the praise is for: the creator or the product

"You look great" and "the product looks good" are not the same thing. We separate them.

Purchase intent

A five-stage intent classification: from curiosity to "drop the link, I'm buying".

Theme clustering

Fabric, shipping, price perception — recurring topics are grouped, with example comments.

Authentic Engagement

Measured through comment depth and reply rate; sarcasm, irony and hostile provocation are separated out.

Read against the objective

The score never stands alone: which objective it was read against and how many metrics were measured sit right beside it. The comments behind it are in the report.

YouTube: the channel's own normal

Not "lots of views" — how many times this creator's own normal. With watch time and re-watched moments.

Story · Instagram only

We read the tap from Instagram's own data

We don't make the creator use a separate short link.

Instagram reports link taps only on stories — the metric doesn't exist for posts and reels.

Story numbers are Instagram's own figures; we don't produce ratios, estimates or scores from them.

Story data never appears on a public share link — only the signed-in brand team sees it.

What is measured

Views, reach, replies, shares, new follows, profile visits
Link taps — from the link the creator placed themselves
On a public campaign story from a creator who has connected their account

If there is a story

We hold the report until the story's 24 hours are up

If your creator posted a campaign story, we don't generate the report while its numbers are still moving. When the story's 24 hours are up the numbers settle, and that's when the report is produced. No story means no wait.

Hour 4

138 views — still climbing

Hour 24 — story closed

203 views — final

Real figures from the same story. Generated early, your report would have shown a view count 32% short. 🔴 Story data is deleted from the platform after 24 hours and cannot be retrieved later — so if your campaign is live, invite the creator today.

Are you a creator?

Your Vibe Score and VibePass page are free — always.

Creator sign-up →

FAQ

Frequently asked.

What does story data require?

Five conditions at once: the creator has connected their Instagram account, accepted the campaign invite, the campaign is live, the story was shared after the campaign went live, and it is public. Close-friends stories never appear in the API.

Can I decide by looking at a single score?

We do show the score — we just never leave it standing alone. Beside it you see which objective it was read against, how many metrics could be measured and which ones are locked: “Partial score · 5 of 7 metrics measured”. A metric we could not measure shows a dash, never a zero. Counts stay counts: 184 comments, 1,240,000 views, 4 link taps.

How reliable is the AI analysis?

Comments are classified individually by AI-assisted analysis, and you see the example comments behind each outcome inside the report. Norms are indicative and labelled as such.

Do I need to set up a campaign?

No. You start with the link to published content; there is no brief, no draft approval and no setup. Inviting the creator to connect is a single step if you want it.

What does single sign-in mean?

One account, one sign-in screen. Whether you're a brand or a creator is decided by your account after you sign in.

Get your first report today

Paste the link to a published piece of content and see what the audience said and how far it travelled.

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